As I read through the news coverage of Sathya Sai Baba’s death, it struck me how we (or at least our news media) seem to view news events as one more excuse to talk about cricket players.
Why does there seem to be more coverage of Sachin’s grief following Sathya Sai Baba’s death, rather than the events at Puttaparthi itself?
Over just two days, the Hindu has printed multiple articles on how much Sachin has been grieving :
It’s not just the Hindu, every other newspaper seems to find this the most important news.
I’m sure there are thousands (millions?) of other Sai Baba devotees, but have any of them won a cricket World Cup for India recently? There may also be quite a number of relevant news articles/ analyses that could have been written – about the succession at Puttaparthi, the full details of the Baba empire, about godmen in general (I’d love to have seen a history of famous godmen and their celebrity devotees) but would any of them (except the last idea) have been as interesting as an article about Sachin Tendulkar?
The only thing that is surprising is that I haven’t so far read any wisecracks about one God grieving over another.