Have you seen the “Pepsi Throwback” commercial? Pepsi had apparently introduced its “Throwback” drink for a few months last year, and it’s back again now for an 8-week run (starting Dec. 28). It’s a “throwback” apparently because it’s made with “natural sugar” instead of High Fructose Corn Syrup.
I started wondering who the millions of people were who would buy this product.
If you go to Pepsi’s website listing the ingredients for its products, you’ll find exotic sounding ingredients like Taurin, Tagatose, and Erythorbic acid, as well as others like Tricalcium Phosphate and Sodium Hexametaphosphate which seem to belong more in the chemistry lab than in a beverage.
Picture by JacobMetcalf.
So, are there really people who will happily drink Tricalcium Phosphate and Acesulfame Potassium, but balk at a little High Fructose Corn Syrup?
I can see that some people might prefer the taste of sugar in Throwback. But no one, you’d think, would buy Pepsi Throwback because they actually believe that it is “healthier” because it doesn’t have HFCS?
Sadly, you’d be wrong.